Sales & Marketing

Marketing Programs Manager

Guelph, ON

April 15, 2020

Position Type: Full-Time

We're looking for an experienced Marketing Programs Manager to join our growing Marketing Team and help take our company to the next level! In this role, you'll manage demand generation programs to support our sales team. You'll build demand generation opportunities for various segments and personas, manage a program calendar, execute campaigns, track acquisition against established targets, and more. The ideal candidate for this role is a self-starter who takes ownership of their projects and has a well-rounded background in all areas of marketing.

In this role, you will:

  • Develop and execute demand generation and sales enablement strategy for your assigned segment  
  • Plan and implement lead generation initiatives including email marketing campaigns, ABM programs, events initiatives, webinars, advertising programs, etc. - supported by targeting and segmentation strategies to improve performance and brand awareness  
  • Develop and implement marketing automation programs to assist Sales Team with prospecting, outreach, and nurture campaigns  
  • Build and execute campaigns within CRM programs from the configuration, operation, gathering performance insight with nurture, ABM follow-up and sales cadences  
  • Optimize tactic and channel performance by ensuring key insights and channel best practices are provided, measured, and utilized  
  • Provide regular reporting of campaign and lead performance  
  • Own and manage our 3rd party, partner marketing, and organic campaigns from conception to completion, including cadence, content syndication, webinars, cost-per-lead, and emails  
  • Set up and manage campaigns across various platforms (SEM, paid social, video, etc.) including planning, implementation, performance monitoring, and optimization to deliver a positive ROI  

You are/you bring:

  • 3-5 years of demonstrated marketing experience at a start-up or scale-up technology company  
  • A diploma or degree in Marketing or a related field  
  • Demonstrated comprehensive knowledge of multi-channel marketing management including managing multiple priorities in a fast-paced environment
  • Demonstrated experience planning, implementing, and executing successful sales enablement programs focused on generating new prospects, account support, and ROI generation  
  • Experience using Webflow, marketing software for automation, particularly Microsoft Dynamics, and sales support is an asset
  • Excellent written and verbal communication in a collaborative, cross-functional and cross-cultural team  
  • A highly analytical approach to reporting and analyzing performance metrics with a focus on continuous improvement and optimization

What we’ll offer you:

On top of a base salary, we offer extended health and dental benefits, and healthy company stock options. We’re a small group, we take care of each other. We work hard to meet goals and targets – and help us all achieve success.  But most importantly, you will be an integral part of shaping the future of shipping working with an experienced team of entrepreneurs and visionaries.  

Inspired?   Please send your resume to careers@shipperbee.com with the subject:  Marketing Programs Manager
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